New Zealand designer Emily Mahy established her independent leather bag brand MAHY in 2012 

At first a collection using upcycled leather jackets was established with the concept of turning something old into something new.   The MAHY brand has evolved over time and moved from upcycling leather jackets to using high quality new leather, with simple, pared back designs for everyday use. 

The brand is committed to traditional craftsmanship and slow fashion, emphasizing the design and creation of products built for quality and longevity rather than low cost and convenience.

These values have lead to artistic collaborations and capsule collections with a focus on celebrating a more theatrical aesthetic, aimed at the consumer who exudes self-expression.